The company started to expand in to new frontiers of the model industry. Four decades ago LEGO begun to target women with the advantages of furnishings and dollhouses; in 1974 this introduced its first our figures, referred to as Minifigures; and in 1979 it expanded in to space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This period also observed the creation of a administration structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing strategies.

The 1972s also saw the introduction of something that allowed customers to pick certain stones they wanted to purchase and make their own models, rather than buy pre-made kits; this was popular with adults, as well as kids. In the same decade, Seglar branched away into ancient territory while using Castle subject, and in 1980 the company added it is first coach sets to its lineup.

In 1989 Lego presented the Pirate template, and with it many pirate delivers, desert islands and treasure. The corporation also extended its variety of facial expression, adding beards, eye sections and lipstick in addition to the regular two eyes and laugh. Some aged Lego lovers resented these types of changes, selecting the more straightforward faces of earlier products.

As Profano expanded in a huge international corporation, it had to find ways in order to meet the requires of it is big name clients like Aim for, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster shipment times. Maintain with these requirements, the company started to reduce total production coming back new products by making more consumption of computerized assemblage systems.