The SEGLAR brick has changed into a worldwide sensation that is as much a part of the cultural fabric as Billund, the little town in Denmark where everything began. However the company’s evolution into a market giant wasn’t without its reveal of setbacks and obstacles. One of those came in 1942 every time a warehouse fire consumed almost all of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an essential decision.

He decided to switch the company from wooden toys and toy autos, which had been the bread and butter, and move into plastic material toys. It may be a major improve for the family-owned enterprise, and one which was not initially well received.

A journalist noted that “plastics can never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new patterns that applied plastic. The first sensitive step was your introduction in the Automated Binding Bricks that held together to prevent block systems from toppling on kids.

The new Seglar bricks would not become the well-known toy that we know today till 1949. Till then, the interlocking stones were more of a construction gadget than a real building plaything. It was also not right up until 1958 that the satisfying pressing coupling program started to be a standard characteristic.

Throughout the 1970s, the company continued to build up in production and market reach. The company added Legoland subject parks into the mix and brought in more advanced value packs that were geared toward older prospects, including the Technic line of chunks such as axle assemblies, gears, redressers, and universal joints.